West Burleigh Businesses Going Digital: More Than Just Surf Shop Websites
A local's guide to getting your West Burleigh business online - from Stockland to The Point, and everywhere in between.
It's 6 AM at Burleigh Point and I'm watching the early birds do their thing - surfers checking the break, tradies grabbing their morning coffee, and shop owners rolling up their shutters. Just another day in West Burleigh, where business meets beach life in the most Gold Coast way possible.
As a web designer who spends way too much time thinking about local businesses (and maybe too much money at Borough Barista), I've noticed something interesting: While our suburb has mastered the laid-back lifestyle, many of our local businesses are still catching up to the digital wave.
Why West Burleigh Businesses Need to Get Online
Let's be real - we're not Burleigh Heads proper, and we're definitely not Robina. We're that sweet spot in between, where industrial meets coastal, and where you're just as likely to find a world-class surfboard shaper as you are a cutting-edge engineering firm.
Did you know? Over 70% of customers check out a business online before visiting in person. That's like checking the surf cam before heading to The Point - you wouldn't paddle out blind, so why run your business that way?
The West Burleigh Business Landscape
From Stockland West Burleigh to the industrial estate, we've got a unique mix of businesses that deserve more than just a Google Maps pin. Think about it:
- Surf industry pioneers creating custom boards
- Industrial businesses competing with Miami and Burleigh
- Cafes catching both locals and M1 commuters
- Professional services tucked away in those side streets we all use to avoid West Burleigh Road traffic (you know the ones)
If you're in the industrial estate, make sure your website has crystal clear directions. We all know that "behind the big shed next to the other big shed" isn't going to cut it anymore.
What Makes a Great West Burleigh Website?
Just like you wouldn't wear a three-piece suit to check the surf, your website needs to match our local vibe while still meaning business. Here's what works:
Mobile-First Design
Because let's face it, half your customers are probably looking you up while waiting for their coffee at Borough Barista.
Learn why mobile-friendly websites matter more than ever
Local SEO That Actually Works
You want to show up when someone searches "near Stockland" or "West Burleigh industrial estate" - not just generic Gold Coast searches.
Check Out What We Do
See some of the websites we've built that deliver real results
Clear Contact Information
Including whether you're on the beach side or the M1 side of West Burleigh Road (because we all know that makes a difference of about 15 minutes in traffic).
Avoid the common mistake of trying to be everything to everyone. Your website should speak to your actual local customers - whether they're surfers, tradies, or business professionals.
The West Burleigh Difference
We might share a postcode with parts of Burleigh Heads, but West Burleigh has its own identity. Your website should reflect that - whether you're:
- A surf business competing with the James Street crowd
- An industrial business that needs to stand out from the Miami warehouses
- A local cafe that wants to attract both residents and daily commuters
Use local landmarks in your website content. Everyone knows where "opposite Stockland" or "near The Point" is - these references help customers find you faster.
Making It Work for Your Business
Every West Burleigh business is different. A surfboard shaper's website needs different features than an engineering firm's. But they all need to work as hard as a tradie on a summer morning.
Remember: A good website isn't about fancy bells and whistles. It's about making it dead easy for local customers to find you, understand what you offer, and get in touch.
Ready to Get Your West Burleigh Business Online?
Let's chat about creating a website that works as hard as you do. Whether you're near The Point or tucked away in the industrial estate, we'll help you stand out online (without the Burleigh Heads price tag).
Frequently Asked Questions
Jaclyn

