Why Labrador Businesses Need Great Websites (And No, Being Near Gold Coast Highway Isn't Enough)

Let's chat about something that's been on my mind lately while walking my dog along Harley Park - why so many brilliant Labrador businesses are still invisible online. And no, being visible from Gold Coast Highway doesn't count!

The Truth About Local Business Visibility in 2024

Here's the thing - while Charis Seafoods might get away with relying on the daily pelican show to draw crowds (and let's be honest, who doesn't love a good pelican feeding?), most of us need more than just location to get noticed.

Why Your Labrador Business Needs More Than Just Location

Remember when being near Harbourtown was enough to guarantee foot traffic? Those days are gone faster than a parking spot at Marine Parade on a Sunday morning. These days, your digital shopfront is just as important as your physical one.

Understanding Our Unique Market

Labrador isn't Surfers Paradise (thank goodness!), and we're definitely not Southport. We've got our own vibe going on here:

• Morning warriors power-walking the Broadwater
• Young families heading to Harley Park
• Professionals grabbing coffee between meetings
• Retirees enjoying our beautiful waterfront

Your website needs to speak to all of them.

Check Out What We Do

See some of the websites we've built that deliver real results

Yaweh Acres

Colin had struggled for two years with other agencies that couldn't deliver his vision for horse float rentals and whole foods e-commerce. We successfully built an integrated platform that combines both rental bookings and online shopping, bringing his unique farm-to-family business online.

E-commerce

Equipment Rental

Agriculture

From $299/mo

LoveMeKnot Bridal

The owner of LoveMeKnot Bridal was passionate about her craft but strapped for time, struggling with a complicated Wix website. We built a streamlined solution with both online booking and e-commerce, freeing her to focus on what she loves.

E-commerce

Booking System

Bridal

From $299/mo

DeckIt

DeckIt wanted a website that would help them stand out and attract more customers — not just look good, but work hard for their business. We partnered with them to create a clean, modern site that's easy to navigate, showcases their work beautifully, and makes it simple for customers to get in touch. Now, DeckIt has a website that helps them connect with more people and grow with confidence.

Construction

Landing Page

From $120/mo

What Makes a Great Website for Labrador Businesses?

First up, let's talk mobile-friendly. When was the last time you saw someone walking their dog along the Broadwater without a phone in hand? Exactly.

The Local Edge

Here's where being a local business gets interesting. You need a website that:

1. Shows up when people search "near Harbourtown" or "Labrador Broadwater"
2. Makes it dead easy to find your opening hours (because yes, we're different from Surfers trading hours)
3. Loads faster than a kid running to the Harley Park playground
4. Actually tells people where to park (because we all know that's half the battle)

The Morning Walk Test

Here's what I call the Morning Walk Test - if someone walking along the Broadwater pulls out their phone to look up a local business, can they:

• Find your website immediately?
• Read it easily on their phone?
• Get your location without squinting?
• Book/buy/enquire without having to wait till they get home?

Let's Make Your Business Shine Online

Look, we love our little pocket of the Gold Coast. From the morning Broadwater walking crew to the afternoon pelican feeding crowds, Labrador has a charm all its own. Your website should reflect that - while also making sure you're not missing out on business opportunities.