From South Pine Road to Digital Success: Why Everton Park Businesses Need Great Websites
A local's guide to web design for Everton Park businesses - from someone who knows the difference between old EP and Park Lane!
G'day Everton Park business owners! If you've ever found yourself stuck at the South Pine Road intersection wondering how to get more customers through your door, this one's for you. And yes, you'll probably finish reading this article before that light turns green.
The New Face of EP Business
Remember when Everton Park was just a handful of shops and that one servo everyone used for directions? These days, between the fancy new Park Lane precinct and the established spots we've always loved, EP has become quite the business hub. But here's the thing - being visible from South Pine Road isn't enough anymore.
Did you know? 84% of Australian consumers check out a business online before visiting in person. That's more people than those who get caught in the afternoon school rush outside Everton Park State School (and we all know that's a lot).
Why Your EP Business Needs to Level Up Online
The Local Competition is Getting Serious
Let's be honest - we're not just competing with Brookside anymore. Every second shop in Park Lane has a slick website and an Instagram presence that would make influencers jealous. Meanwhile, some of our most established local businesses are still rocking websites that look like they were built when dial-up was cutting edge.
If your website takes longer to load than it takes to find a park at Everton Plaza on a Saturday morning, it's time for an upgrade.
The EP Customer Has Changed
Our suburb's demographic is fascinating - we've got the established families who've been here since before the Plaza renovation was even a twinkle in a developer's eye, plus all the young professionals moving in faster than you can say "smashed avo at Park Lane."
These folks expect a few things from local businesses:
- A website that works as smoothly as that new coffee machine at Coffee Club
- Online booking options (because who calls anymore?)
- A mobile-friendly design (for browsing while waiting in South Pine Road traffic)
What Makes a Great EP Business Website?
Local Charm Meets Digital Smarts
Here's the secret sauce: Your website needs to feel as local as a chat at Teralba Park, but work as efficiently as the new traffic lights at Stafford Road (okay, maybe a bit better than those).
The Must-Haves for 2024
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Mobile-First Design Because let's face it, everyone's on their phone while waiting for their coffee at Park Lane.
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Local SEO Optimization
Local SEO optimization
ensures that when people search "near Everton Plaza" or "4053," you actually show up.
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Fast Loading Times
Test and optimize your site's speed
- faster than that one person who always seems to get through the South Pine Road intersection on yellow.
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Easy Contact Options Because if someone's interested, they shouldn't have to work harder than finding a park at the Plaza on pension day.
Add your business hours to Google My Business. Trust me, it's more useful than those "5 minutes to Brookside" signs that we all know are optimistic at best.
The EP Advantage
Being an Everton Park business means you're part of a community that's growing faster than the line at the bakery on a Saturday morning. Your website should reflect that - professional enough for the new crowd, but friendly enough for the locals who remember when the Plaza was just a Woolies and a bunch of empty shops.
We've seen EP transform from a quiet suburb to a proper business hub, but one thing hasn't changed - the community spirit. Your website needs to capture that same feeling that makes people choose EP over Stafford or Mitchelton.Check Out What We Do
See some of the websites we've built that deliver real results
Ready to Give Your EP Business the Website It Deserves?
Let's chat about getting your business online in a way that would make even the Park Lane crowd jealous. We know EP because we're here every day (usually stuck in traffic like everyone else).
Why not catch up for a coffee at Park Lane and talk about your website? We promise to make it as painless as possible - unlike trying to find a park at the Plaza on market day.
Frequently Asked Questions
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Tunoa Johnson
