From Kirra Point to Greenmount: Why Coolangatta Businesses Need to Ride the Digital Wave
Discover why your Coolangatta business needs a website that works as hard as you do. Local web design insights for 4225 businesses.
Picture this: It's 6 AM at Rainbow Bay. The first light's hitting Snapper, the early birds are already in the lineup, and there's a growing queue outside Cafe Dbar as visitors fumble with their phones, searching "best breakfast Coolangatta."
Here's the thing - is your business showing up in those searches? Or are you still running your business like it's 1985, when the biggest decision was whether to surf Kirra or Duranbah? (Though let's be honest, that's still a daily dilemma.)
Why Your Coolangatta Business Needs to Get Online
Let's face it - our little corner of paradise isn't so little anymore. Between the constant stream of visitors from the airport (you can probably hear a Jetstar landing right now), the NSW border-hoppers, and our loyal locals, Coolangatta's buzzing year-round.
Did you know? Over 70% of tourists search for local businesses on their phones before visiting. That's a lot of potential customers scrolling past your business if you're not online!
The Border Town Advantage
Being a border town isn't just about arguing over what time it really is (though that's half the fun). It means your business has unique opportunities to capture customers from both states. But here's the catch - they need to find you first.
Make sure your website clearly states which time zone you're operating in - it's a common source of confusion for visitors and even some locals!
What Makes a Great Coolangatta Business Website?
Just like you wouldn't open a cafe without considering the morning sun angle (nobody wants to squint while sipping their flat white), your website needs careful planning:
- Mobile-friendly design (because nobody's carrying their laptop to the beach)
- Clear location mapping (especially important when explaining we're the Queensland side of the border)
- Weather-dependent features for surf schools and outdoor activities
- Integration with local events calendars (looking at you, Cooly Rocks On)
If your website takes longer to load than finding a park during summer holidays, we need to talk. Speed matters - especially when visitors are searching on patchy beach WiFi.
Local Business, Local Understanding
Remember when everyone thought the border closure would only last a couple of weeks? Yeah, me too. If there's one thing that taught us, it's that businesses need to be adaptable. Your website should be too.
Check Out What We Do
See some of the websites we've built that deliver real results
The Digital Wave is Here
Just like you can't stop the development of new apartments along Marine Parade (though some have tried), you can't stop the digital transformation of business. The good news? You can ride this wave instead of getting dumped by it.
Start small if you need to - even a simple one-page website is better than no website at all. Think of it like learning to surf - you don't start at Snapper on a 6-foot day.
What Your Competitors Are Already Doing
While you're reading this, your competitors are:
- Showing up in Google searches for "best restaurants near Twin Towns"
- Capturing bookings from interstate visitors planning their Gold Coast trip
- Being found by locals looking for new spots to try
From Point Danger to Kirra Hill, businesses are realizing that having a great website isn't just nice to have - it's as essential as knowing how to read a surf report.
Just like positioning yourself in the right spot at Snapper, getting found online takes local knowledge
Ready to Catch the Digital Wave?
Let's create a website that works as hard as you do. We might work in the cloud, but we know every grain of sand from Kirra to Point Danger.
Frequently Asked Questions
Jaclyn Miller
