One Mile Businesses Going Digital: A Local's Guide to Standing Out Online

G'day One Mile! Let me tell you a story about my morning coffee run to Rafter & Rose last week. There I was, eavesdropping (as you do) on two local business owners discussing their websites. Or rather, their lack of websites. One was saying "Everyone knows where we are, why bother?"

I nearly choked on my flat white.

See, I get it. In a tight-knit community like One Mile, word of mouth is golden. But here's the thing - even your regular customers are Googling "opening hours near me" while sitting in traffic at the East Street crossing, waiting for that freight train to pass.

Why One Mile Businesses Can't Stay Offline in 2024

Let's be real - we're not in the coal mining days anymore (though that heritage is what gives our suburb its character). These days, the first place people look for businesses isn't down Brisbane Street - it's on their phones.

The Local Digital Dilemma

Being just a stone's throw from both the CBD and Riverlink Shopping Centre, One Mile businesses face unique challenges. The big retailers have flashy websites and marketing budgets bigger than a mining magnate's ego. But here's the secret - you've got something they don't: authentic local charm.

What Makes a Great One Mile Business Website?

First up, let's talk about what your customers actually want to see:

• Clear opening hours (because "around 9-ish" doesn't cut it anymore)
• Your location (with actual parking tips, because we all know that's the real MVP)
• What makes you different (besides being the only shop that knows whether it's "Ippy" or "Iggy")
• How to contact you (and yes, that means more than just your cousin's Facebook page)

Check Out What We Do

See some of the websites we've built that deliver real results

Yaweh Acres

Colin had struggled for two years with other agencies that couldn't deliver his vision for horse float rentals and whole foods e-commerce. We successfully built an integrated platform that combines both rental bookings and online shopping, bringing his unique farm-to-family business online.

E-commerce

Equipment Rental

Agriculture

From $299/mo

LoveMeKnot Bridal

The owner of LoveMeKnot Bridal was passionate about her craft but strapped for time, struggling with a complicated Wix website. We built a streamlined solution with both online booking and e-commerce, freeing her to focus on what she loves.

E-commerce

Booking System

Bridal

From $299/mo

DeckIt

DeckIt wanted a website that would help them stand out and attract more customers — not just look good, but work hard for their business. We partnered with them to create a clean, modern site that's easy to navigate, showcases their work beautifully, and makes it simple for customers to get in touch. Now, DeckIt has a website that helps them connect with more people and grow with confidence.

Construction

Landing Page

From $120/mo

Keeping It Real (But Professional)

Here's something I see a lot - businesses trying to sound like big corporations on their websites. Don't do that. You know how everyone loves popping into Pumpyard Brewery because it feels authentic? Your website should have that same vibe.

Standing Out in the Digital Age

is your best mate here. It's how you make sure that when someone searches "best coffee in One Mile" (or "where to get my car fixed without selling a kidney"), your business pops up before the big chains.

The Mobile-First Mindset

Let's be honest - most of us are reading this on our phones right now, probably while waiting for a train at Central. Your website needs to look as good on mobile as your shop front does after a fresh coat of paint.

Making It Happen

You don't need to be a tech wizard to have a great website. You just need someone who gets One Mile - someone who understands that your business website should be as welcoming as a cold beer at Pumpyard on a summer arvo.